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Dipl.-Kommunikationswirt
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This is a selection of publications and interviews. |
Under Construction
About the websites of advertising agencies. Page 04/1998
TV ist tot
About the Internet soap opera Crater Valley. Die Woche, 5 March 1999
Brauchbare Online-Mediadaten gibt es praktisch nicht
Interview about the deficiencies of online media planning. kress internet September 1999
Europe Succumbs to Buying Bug
Article about e-commerce in Germany in 1999. Hotwired 15 December 1999
E-Commerce als Bestandteil strategischer Unternehmensplanung
(with Christian Bachem). Case study of online retailer Conrad.com. In: Events und E-Commerce. Springer Heidelberg 2000
Keiner guckt hin
Article about new trends in online advertising. Berliner Zeitung, 12 March 2001
OMD Special
Seven Online media planner talk about the challenges, expectations and hopes of the industry. <e>Market 33/2001, 17 August 2001
JWT holt Pixelpark-Profis
Der Kontakter 41/2001, 8 Ovtober 2001
JWT gründet Thompson Online GmbH in Berlin
text intern 81, 10. Oktober 2001
Markensites ohne Richtung
Article about the unused branding potentials of websites. <e>Market 43-44/2001
Integriert kommunizieren
<e>Market 01/2002. A commentary about the chances within crises.